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The established institutions of learning - universities, colleges, schools - are controllers of a "qualified" labor supply. Only a limited number can gain admission and fewer are allowed to exit with credentials. The buyers look to these institutions for their new laborers. If you want a Starbucks coffee, you have to go to a Starbucks store, although you could make one yourself; would it be the same?

A person could gain almost as much knowledge as going to the established institutions, but how would that person establish that they are qualified when seeking a buyer, or how would a buyer find them? Sixty-five percent (US) have been screened out at the college bachelor degree point.1

How will subscribers to your course content aid their own qualifications, or is their benefit limited to their self-actualization only?

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1. [Educational attainment in the United States - Wikipedia](https://en.wikipedia.org/wiki/Educational_attainment_in_the_United_States)

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