Agribusiness Earlier Than You Might Think

Historiography

First Majority-Last Minority: The Transforming of Rural Life in America

John L. Shover, 1976

John Shover’s topic in this book was the rapid change of American agriculture and rural life in the three decades following World War II. “Farming,” he said, is “one of the last vestiges of the individual entrepreneur” in America. He argued for what he called the “Great Disjuncture,” and although his name for the change didn’t stick, his observations have become widely-accepted truisms. And yet, nearly fifty years after its publication, many of the issues Shover called attention to in First Majority are farther from resolution than ever.

Shover called attention to the fact that “emigration from country to city in the years following the Great Depression has been greater in numbers than the entire immigration from foreign shores to the United States in the 100 years between 1820 and 1920.” The rural exodus was enabled—actually forced—by increases in productivity. In 1820, Shover said “one farm worker was required to supply subsistence for four people; in 1945 the ratio was 1 for 14.6; in 1969 the estimate was 1 for 45.3.” The first improvement was brought about by tractors and nitrogen fertilizers, Shover explained; the second by pesticides, herbicides, and hybrid crops and livestock. Along with these productivity increases went “consolidation. Nine-hundred thousand fewer farms operated in 1970 than in 1960, but virtually all the land except that diverted by government policy, remained in production.”

A lot of the information Shover provided will be well-known to the contemporary reader of agricultural or rural history. But it’s interesting to see how much of the material publicized by others in the last few decades was already being discussed in the 1960s. Shover noted, for example, that “rural America has traditionally been on the move,” and he noted that “surprisingly few studies of American farms and villages have given attention to their ethnic makeup. This lack has produced a myopic view of rural politics, overlooking often intense and deep-seated ethnic and religious rivalries.” Both these observations are still quite relevant for historians and sociologists. Shover also noted that “the major market for motor vehicles shifted between 1905 and 1908, from the big city to the country town.” This was no doubt enabled by Ford’s Model T, which with its extremely high ground clearance and pneumatic tires was almost an all-terrain vehicle.

Perhaps the most interesting aspect of First Majority, which is fascinating precisely because the book is a couple of generations old, is Shover’s coverage of Agribusiness. More recent bestsellers like Michael Pollan’s Omnivore’s Dilemma, documentaries like Food, Inc. and King Corn, and the recent Justice Department/USDA probes of Walmart’s “stranglehold” on rural communities, have sensitized us to problems such as “food deserts” facing food producers and rural Americans, but may also have created an impression that these issues and crises are recent. In fact, Shover was calling attention to the same problems nearly 50 years ago. In 1968, he said, “the 1 percent of the feedlots that have a capacity greater than 1,000 fed 47 percent of the cattle marketed.” Poultry consumption, which had been stable at about 16 pounds per person in the first half of the twentieth century, rose to 50 pounds per person in the early 1970s. And even then, the industry was already dominated by “producer corporations” that paid the “farmer-caretaker in 1972…fifty dollars for every 1,000 chickens he raised.”

By 1970, the declining power of farm operators relative to their corporate overlords was already apparent. In a 1970 report, the USDA declared that “poultry growers were working at an average wage of minus fourteen cents hourly” (my emphasis). “Us folks in the chicken business are the only slaves left in the country,” Shover quoted an Alabama striker saying. “They call all the shots—they give you a contract for as many or as few chickens as they want and then they pay you whatever they want.” Shover also called attention to the environmental cost of agribusiness. “In 1969,” he said, the nation’s 107 million cattle, 57 million hogs, 21 million sheep, and 2.1 billion chickens produced approximately ten times more biological waste than the entire human population.” And the factory farms were just getting going!

While the producer’s slice of the food dollar “pie” wasn’t as low in the 1960s as it has become, the growing slice taken by manufacturers and marketers was already a concern. “Thus in 1969,” Shover said, “farmers received 67¢ of every consumer dollar spent on eggs…50¢ for milk; 22¢ for fresh oranges; 14¢ for two loaves of bread…Producers of wheat and cotton could give away their entire crop free without creating more than a minor effect on the price of bread or shirts.” The fact that these problems have been known for decades and during that time the situation has only gotten worse, should concern today’s activists. Shover showed some of the changes rural historians were beginning to explore in the mid-1970s, in the last few years before the election of Ronald Reagan and the political sea-change it brought about or reflected.